We use various products and features provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Tag Manager
For reasons of transparency please note that that we use the Google Tag Manager. The Google Tag Manager itself does not collect personal data. It facilitates the integration and management of our tags. Tags are small code elements which serve to measure traffic and visitor behaviour, to detect the impact of online advertising or to test and optimize our websites.
For further information about the Google Tag Manager visit:https://www.google.com/intl/de/tagmanager/use-policy.html
Google Analytics
This website uses the analytics service Google Analytics. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
We draw your attention to the fact that Google Analytics is supplemented by the code "gat._anonymizeIp();" on this website to guarantee the anonymised collection of IP addresses (so called IP-masking).
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB.
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website.
Disable Google Analytics
Further information concerning the terms and conditions of use and data privacy can be found athttp://www.google.com/analytics/terms/gb.htmlor athttps://www.google.de/intl/en_uk/policies/.
Please note that on this website, Google Analytics code is supplemented by "anonymizeIp" to ensure an anonymized collection of IP addresses (so called IP-masking).
Google Dynamic Remarketing
We use Google Dynamic Remarketing to advertise trivago across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that "This user visited a particular page, so show them ads relating to that page." Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
If you do not wish to see ads from trivago, you can opt out of Google's use of cookies by visitingGoogle's Ads Settings. For further information visit Google'sprivacy policy.
DoubleClick by Google
DoubleClick uses cookies to enable interest-based advertisements. The cookies identify which ad has been shown in the browser and whether you have accessed a website through an ad. The cookies do not collect personal information.
If you do not wish to see interest-based ads, you can opt out of Google's use of cookies by visitingGoogle's Ads Settings. For further information visit Google'sprivacy policy.