We use various products and features provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Tag Manager
For reasons of transparency please note that that we use the Google Tag Manager. The Google Tag Manager itself does not collect personal data. It facilitates the integration and management of our tags. Tags are small code elements which serve to measure traffic and visitor behaviour, to detect the impact of online advertising or to test and optimize our websites.
For further information about the Google Tag Manager visit:https://www.google.com/intl/de/tagmanager/use-policy.html
This website uses the analytics service Google Analytics. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
We draw your attention to the fact that Google Analytics is supplemented by the code "gat._anonymizeIp();" on this website to guarantee the anonymised collection of IP addresses (so called IP-masking).
You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website.
Disable Google Analytics
Further information concerning the terms and conditions of use and data privacy can be found athttp://www.google.com/analytics/terms/gb.htmlor athttps://www.google.de/intl/en_uk/policies/.
Please note that on this website, Google Analytics code is supplemented by "anonymizeIp" to ensure an anonymized collection of IP addresses (so called IP-masking).
Google Dynamic Remarketing
We use Google Dynamic Remarketing to advertise trivago across the Internet, in particular on the Google Display Network. Dynamic remarketing will display ads to you based on what parts of our websites you have viewed by placing a cookie on your web browser. This cookie does not in any way identify you or give access to your computer or mobile device. The cookie is used to indicate to other websites that "This user visited a particular page, so show them ads relating to that page." Google Dynamic Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.
DoubleClick by Google